{"id":2412,"date":"2019-11-05T14:11:57","date_gmt":"2019-11-05T19:11:57","guid":{"rendered":"https:\/\/corporate.mca.ca\/blog\/2019\/11\/05\/how-to-augment-sales-with-mca\/"},"modified":"2020-03-05T09:39:50","modified_gmt":"2020-03-05T14:39:50","slug":"how-to-augment-sales-with-mca","status":"publish","type":"post","link":"https:\/\/corporate.mca.ca\/en\/blog\/how-to-augment-sales-with-mca\/","title":{"rendered":"How to Augment Sales with MCA"},"content":{"rendered":"<p lang=\"fr-CA\"><span style=\"color: #00000a;\"><span style=\"font-size: xx-large;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-US\">Driving more retail sales starts with having the perfect store. We\u2019re talking about a perfectly compliant planograms, gold standard distribution, and strategically positioned incremental displays. We can guide consumers on their path of buying and make sure they can take the product off the shelf. The MCA team hits the mark before they leave the store. Guaranteed. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"fr-CA\"><span style=\"color: #00000a;\"><span style=\"font-size: xx-large;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-US\">MCA\u2019s KPIs are driven by our client\u2019s success factors. We ensure that you reach maximum ROI when you use our services.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"fr-CA\"><span style=\"color: #00000a;\"><span style=\"font-size: xx-large;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-US\">Our people take these key performance indicators and action them for our vendors. Our clients know that their investment in Merchandising Consulting Associates is being driven by key fundamentals that are set out in collaboration.<br \/>\n<\/span><\/span><\/span><\/span><\/span>\u00a0<a name=\"_GoBack\"><\/a> <span style=\"color: #00000a;\"><span style=\"font-size: xx-large;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-US\"> \u201cWhat gets measured gets done!\u201d ~ Glen Deneault, MCA Director National Sales<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3 class=\"western\" lang=\"fr-CA\"><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Strategic. Measured. Accountable.<\/b><\/span><\/span><\/span><\/span><\/h3>\n<p class=\"western\" lang=\"fr-CA\"><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\">Merchandising and creating the \u201cPerfect Store\u201d is an artform. One that MCA has mastered through years of experience working at store level. <\/span><\/span><\/p>\n<p class=\"western\" lang=\"fr-CA\"><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\">Clip strips, sidewinders and other secondary displays aren\u2019t always well executed and maintained by the store staff. The stores have their best interest in mind, while we have yours. Wherever space permits and stocked with surplus leftovers, MCA Sales Team will action to increase your brand presence. MCA\u2019s proven tactics have strategically designed KPIs behind them, informing our decisions and pushing our teams forward to ensure that our clients increase their retail sales.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"fr-CA\"><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\">We use all of the tools, processes and procedures that we\u2019ve honed over the years and our analysts carefully track and measure their effectiveness against firm quarterly targets so that we are able to report back to the client on everything that has been done. This level of accountability and transparency enables us to provide value, determine success rates, and identify areas of opportunities that we could continue to grow and build with our clients to drive their business forward for them.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"fr-CA\"><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\">Some of the key performance indicators that MCA measures our team against include:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\">Product display<\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\">Distribution<\/span><\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Position in store<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Support of incremental pieces: Promotional activity, Event selling<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Our sales performance <\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Sales performance on trade spending<\/span><\/li>\n<li><span style=\"font-family: Calibri, serif;\">Call coverage<\/span><\/li>\n<\/ul>\n<p class=\"western\" lang=\"fr-CA\"><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\"><b>A good fit for sales-driven teams. <\/b><\/span><\/span><\/p>\n<p class=\"western\" lang=\"fr-CA\"><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\">Building relationships with our clients is key to our success. We care about earning and maintaining client trust. They see us as experts in the field. We are their eyes and ears at store level. We are motivated to grow through capacity building so that their in-store teams are equally inspired to reach the same gold-star standards that we hold ourselves to.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"fr-CA\"><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\">When you work with MCA, you\u2019ll see right away that we establish clear targets, provide superior training for our teams, and have extensive processes in place to support them so that they can work hard to deliver on client expectations. MCA provides full transparency through live reporting on our targets and measurements. We work openly and collaboratively with clients to build even better programs for the next quarter so that they continue to grow their sales.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"fr-CA\"><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\">MCA\u2019s proven track record of excellence is thanks to the resources we\u2019ve invested in coaching and counselling our teams over the years. Our client base continues to grow because we continuously leverage the learning gained through our experience.<\/span><\/span><\/p>\n<p class=\"western\" lang=\"fr-CA\"><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\"><b>Our clients win at retail.<\/b><\/span><\/span><\/p>\n<p class=\"western\" lang=\"fr-CA\"><span style=\"font-family: Calibri, serif;\"><span lang=\"en-US\">Our customers win at retail with MCA, it\u2019s what we do.<br \/>\n<\/span><\/span><span style=\"font-family: Calibri, serif;\">Our goal is to out-pace, out beat, out display all of your competition so that our sales-driven retail clients know that they\u2019re being handed the perfect store, every time.<\/span><\/p>\n<p lang=\"fr-CA\">\n","protected":false},"excerpt":{"rendered":"<p>Driving more retail sales starts with having the perfect store. We\u2019re talking about a perfectly compliant planograms, gold standard distribution, and strategically positioned incremental displays. We can guide consumers on their path of buying and make sure they can take the product off the shelf. The MCA team hits the mark before they leave the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Augment Sales with MCA - MCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.mca.ca\/en\/blog\/how-to-augment-sales-with-mca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Augment Sales with MCA - MCA\" \/>\n<meta property=\"og:description\" content=\"Driving more retail sales starts with having the perfect store. 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